THE ORIGIN
SUBSTRATE is the next generation of individual and equipment camouflage. As textile printing technology advances, we are now able to push the envelope with large quantities of color to create a highly effective, highly disruptive camouflage pattern that is difficult to visually detect.
I am confident that SUBSTRATE Camouflage will visually outperform many of the other big name camo companies. SUBSTRATE Camouflage is different. I was studying and writing about camouflage and concealment long before I ever considered creating my own camouflage patterns. It's not just knowing what works, but the where, when, and why a pattern works. That's important. That's what makes a true camoufleur.
I also didn't want to limit myself to a single pattern that merely slapped a couple of trendy colorways over a single pattern, but offer noticeably different patterns and design elements that reflect a more natural, organic look. There are no hand-drawn elements in any of the SUBSTRATE patterns. Reference photos of environments, textures, and surfaces are used and digitally manipulated, guaranteeing that the design elements you see are the closest thing to natural shapes within the pattern.
With camo hunting patterns, I try to stay away from "high-definition" camouflage, as it "highly defines" the wearer. Tree branches and leaves make for realistic artwork in camo patterns, but they don't "act" like real tree branches and leaves. I do offer patterns with these elements under the conditions that the end user understands that the patterns have some limitations regarding their effectiveness in certain applications.
SUBSTRATE patterns aren't intentionally designed to be attractive, aesthetically and visually pleasing. The fact that they are is purely a happy accident. The patterns are designed to be functional for the purpose of making the wearer more difficult to see from both man and beast. I can say with confidence, SUBSTRATE patterns work and will continue to work when paired strategically and tactically with good camouflage and concealment protocols and paying attention to the intended environment.
The lifestyle patterns being the exception to normal camouflage and concealment protocols, I turn up the intensity past "11", applying as much color and artistic expression as I can cram into the designs. I created our lifestyle patterns to stand out with the same intensity and passion that our tactical patterns convey in their ability to blend in. From the stylish Street Series to the guitar-inspired Shred Series to the professional sports teams-inspired Scrum and Scrimmage Series, our lifestyle patterns will help you stand out from the crowd.
I am confident that SUBSTRATE Camouflage will visually outperform many of the other big name camo companies. SUBSTRATE Camouflage is different. I was studying and writing about camouflage and concealment long before I ever considered creating my own camouflage patterns. It's not just knowing what works, but the where, when, and why a pattern works. That's important. That's what makes a true camoufleur.
I also didn't want to limit myself to a single pattern that merely slapped a couple of trendy colorways over a single pattern, but offer noticeably different patterns and design elements that reflect a more natural, organic look. There are no hand-drawn elements in any of the SUBSTRATE patterns. Reference photos of environments, textures, and surfaces are used and digitally manipulated, guaranteeing that the design elements you see are the closest thing to natural shapes within the pattern.
With camo hunting patterns, I try to stay away from "high-definition" camouflage, as it "highly defines" the wearer. Tree branches and leaves make for realistic artwork in camo patterns, but they don't "act" like real tree branches and leaves. I do offer patterns with these elements under the conditions that the end user understands that the patterns have some limitations regarding their effectiveness in certain applications.
SUBSTRATE patterns aren't intentionally designed to be attractive, aesthetically and visually pleasing. The fact that they are is purely a happy accident. The patterns are designed to be functional for the purpose of making the wearer more difficult to see from both man and beast. I can say with confidence, SUBSTRATE patterns work and will continue to work when paired strategically and tactically with good camouflage and concealment protocols and paying attention to the intended environment.
The lifestyle patterns being the exception to normal camouflage and concealment protocols, I turn up the intensity past "11", applying as much color and artistic expression as I can cram into the designs. I created our lifestyle patterns to stand out with the same intensity and passion that our tactical patterns convey in their ability to blend in. From the stylish Street Series to the guitar-inspired Shred Series to the professional sports teams-inspired Scrum and Scrimmage Series, our lifestyle patterns will help you stand out from the crowd.
|
|
|
|
