ABOUT US...
SUBSTRATE is the next generation of individual and equipment camouflage. As textile printing technology advances, we are finally able to push the envelope with large quantities of color to create a highly effective, highly disruptive camouflage pattern that is difficult to visually detect. Add the prospect of IRR compliance and thermal mitigation properties into the mix, and Any time a new pattern comes to market, it's less recognizable in the field.
The civilian market will see more patterns to start due to the ability and popularity of digital and dye sublimation printing methods to produce vivid colors for modern active-wear.
We are confident that SUBSTRATE Camouflage will outperform many of the other big name camo companies. We are different. How many other camouflage pattern companies are owned and operated by authors and true camoufleurs who develop their patterns based on the research they conducted while writing on the subject of camouflage and concealment? To be honest, pattern development is easy. With basic graphic arts skills, anyone can create camo patterns. This is obvious by the sheer number of patterns out there. It not just knowing what works, but the where, when, and why a pattern works. That's important. That's what makes a true camoufleur.
HIDDEN SUCCESS TACTICAL uses original pictures of real world environments, textures, colorways and natural, organic shapes to create the SUBSTRATE patterns. We try to stay away from "high-definition" camouflage, as it "highly defines" the wearer. Tree branches and leaves make for realistic artwork in camo patterns, but they don't "act" like real tree branches and leaves. We do offer patterns with these elements under the premise that the end user understands that the pattern has strict limitations regarding its effectiveness and applications.
SUBSTRATE patterns aren't designed to be attractive, aesthetically and visually pleasing, or "tacticool" at your local gun range, gun shows, or adorning SHOT Show bunnies. The fact that they are is purely a happy accident. The patterns are designed to be functional for the purpose of making the wearer more difficult to see from both man and beast. We can say with confidence, SUBSTRATE patterns work and will continue to work when paired strategically and tactically with good camouflage and concealment protocols and paying attention to the intended environment.
Our lifestyle patterns being the exception to normal camouflage and concealment protocols, we turn up the intensity past "11", applying as much color and artistic expression as we can cram into our designs. We create our lifestyle patterns to stand out with the same intensity and passion that our tactical patterns convey in their ability to blend in. From the stylish Street Series to the guitar-inspired Shred Series to the professional sports teams-inspired Sports Series, our lifestyle patterns will help you stand out from the crowd.
The civilian market will see more patterns to start due to the ability and popularity of digital and dye sublimation printing methods to produce vivid colors for modern active-wear.
We are confident that SUBSTRATE Camouflage will outperform many of the other big name camo companies. We are different. How many other camouflage pattern companies are owned and operated by authors and true camoufleurs who develop their patterns based on the research they conducted while writing on the subject of camouflage and concealment? To be honest, pattern development is easy. With basic graphic arts skills, anyone can create camo patterns. This is obvious by the sheer number of patterns out there. It not just knowing what works, but the where, when, and why a pattern works. That's important. That's what makes a true camoufleur.
HIDDEN SUCCESS TACTICAL uses original pictures of real world environments, textures, colorways and natural, organic shapes to create the SUBSTRATE patterns. We try to stay away from "high-definition" camouflage, as it "highly defines" the wearer. Tree branches and leaves make for realistic artwork in camo patterns, but they don't "act" like real tree branches and leaves. We do offer patterns with these elements under the premise that the end user understands that the pattern has strict limitations regarding its effectiveness and applications.
SUBSTRATE patterns aren't designed to be attractive, aesthetically and visually pleasing, or "tacticool" at your local gun range, gun shows, or adorning SHOT Show bunnies. The fact that they are is purely a happy accident. The patterns are designed to be functional for the purpose of making the wearer more difficult to see from both man and beast. We can say with confidence, SUBSTRATE patterns work and will continue to work when paired strategically and tactically with good camouflage and concealment protocols and paying attention to the intended environment.
Our lifestyle patterns being the exception to normal camouflage and concealment protocols, we turn up the intensity past "11", applying as much color and artistic expression as we can cram into our designs. We create our lifestyle patterns to stand out with the same intensity and passion that our tactical patterns convey in their ability to blend in. From the stylish Street Series to the guitar-inspired Shred Series to the professional sports teams-inspired Sports Series, our lifestyle patterns will help you stand out from the crowd.
|
|
|
|
Is SUBSTRATE the best camouflage pattern available?
Despite the affinity some may have towards these new camouflage patterns, the reality is no camouflage pattern is either perfect or universal. In a world that thrives on personal opinion and cognitive bias, to make such an erroneous claim would be both arrogant and naive. The primary purpose of the SUBSTRATE pattern is to match the baseline of a particular environment as close as possible. Therefore, we encourage and highly recommend the end user to supplement their camouflage and concealment protocols with additional vegetative material from the local environment.
